How to enable your online business for

multichannel ecommerce

in the UK – and why to choose Shopify
Looking for the right tools is pretty much half the battle when it comes to ecommerce, and the same can also be said when you want to dabble in multichannel ecommerce. Seeing as how this is one of those strategies that a lot of people are scared to deal with, it is obvious that the ecommerce providers out there heard these cries for help and the one that really came through for all of the users is Shopify. As one of the most used ecommerce platforms in the UK this is also an excellent choice for anyone that wants to sell on multiple channels and today we are going to be talking a bit more about why that is the case, so make sure you keep on reading.

Things should be simple, and Shopify does that

Even though multichannel retail does, in theory, sound pretty complicated and like something that would take a lot of effort and time, the truth is that if you are using the right ecommerce platform that shouldn’t be the case at all and you should be able to expand your reach pretty easily. It is a fact that multichannel retailing will bring native sellers to a bunch of different channels, like online marketplaces like Amazon and eBay, social media platforms like Facebook, Messenger and Instagram, to different online communities and in real life and much more. Where Shopify multichannel retailing excels is that it gives you the ability to manage all of the complex tasks that come with multichannel retailing by giving you the best tools for inventory management, inventory and fulfillment in the back end of the house.

Your online store will look amazing on all devices
Shopify is a platform that started out as an ecommerce website builder and because of that you can always be sure that you will have an amazing looking ecommerce. The best part about it is that apart from looking beautiful it will also be completely optimized to drive sales across all types of devices, which is definitely something that you want since more and more people are stepping away from the traditional ways of shopping, even when it comes to shopping online. All of the themes that are available with Shopify are mobile optimized and that means that you can work on offering your customers a really responsive storefront, automatic discounts, coupons and customized checkouts in order to improve their experience as much as possible. There is a ton of research out there that shows that most people shop on their mobile devices, so focusing on creating a good mobile experience is very important when you are dealing with multichannel ecommerce in the UK. You will also be able to make the payment process very simple since there are over 100 different payment gateways, including the most famous ones like Apple Pay, PayPal and even Shopify’s exclusive Shopify Pay.
Your physical store will work more efficiently
One of the best things about Shopify is that it isn’t only meant for people that have online businesses and it will also be a great choice for business owners that have physical stores or are planning to start some. The Shopify POS system will give you the ability to pretty much take your store anywhere and still be able to manage you inventory, customer’s data, orders, sales and much more. This is a great thing to have on hand since it will really come in handy in situations when you are looking to test out a new product or market and you can easily use it to create great pop-up shops and live events, in addition to running your brick and mortar stores more efficiently.
If you are looking for the perfect tool that will help you with multichannel ecommerce for your business in the UK, it is safe to say that Shopify is one of the best bets you have. We hope that this article taught you a bit more about the platform and that you will take your time to check it out for yourself.

multichannel ecommerce